The pinnacle of international cricket just got a vibrant makeover as the ICC T20 World Cup’s new brand identity was launched on Thursday, 7 December. The makeover captures the inherent drama in every ball bowled in T20 cricket, renowned for its fast-paced action and high-octane moments. The new visual identity captures the format’s relentless energy. The brand identity incorporates textures and patterns inspired by the host country for each World Cup edition, including a distinctive pattern paying homage to both the palm trees of the West Indies and the ‘stripes’ of the USA – the hosts of the ICC Men’s T20 World Cup 2024. The logo, a creative fusion of bat, ball, and energy, symbolises the
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