Lucknow: The Uttar Pradesh government has engaged prominent social media influencers to promote stories related to the Ram temple, its construction work, development of Ayodhya and Lord Ram across various social media platforms before the “pran pratishtha” (consecration) ceremony of Ram Lalla in Ayodhya on January 22, 2024. The state government has allocated a budget of Rs 25 lakhs for this activity. The Culture Department has been tasked with the responsibility to reach out to people through social media platforms. Mukesh Meshram, principal secretary, tourism and culture, said: “Influencers with a significant presence on major social media platforms such as Facebook, Instagram, X, and YouT
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