For instance, it sold over half a million Indian team jerseys during the recent ODI World Cup on the back of its partnership with the BCCI as the official kit sponsor of the Indian cricket team. Adidas has a network of over 350 franchise stores and 75 company-owned stores in India. Edited experts: Has your partnership with the BCCI helped business on-ground? We’ve been courting the opportunity for some time to be able to be a part of the cricket narrative. Then, early this year, we got the opportunity to work with BCCI to be the kit sponsor—it goes on for the next five years. It covers men, women and under-19; it covers the playing kit, travel kit, training kit etc. The other interestin
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