Actors can rely on the right of publicity, also known as likeness rights, to protect them if a studio clearly infringes on their image. But what about a synthetic performer that displays, say, the gravitas of Denzel Washington but is not, technically, Denzel Washington? Could that be claimed as a “digital replica,” which the contract states requires consent to use? How easily will an actor be able to defend more nebulous traits? With some legal weight, a studio might argue that its AI performer is simply trained on the performances of great actors, like any budding thespian, in much the same way a large language model “digests” great works of literature to influence the writing it churns o
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