Report preview: How Gen Z consumers in China are redefining hard luxury ...Middle East

In China’s ever-evolving hard luxury sector, a story of adaptation, localization, and the emergence of new consumer preferences is unfolding. As the years progress, the once-thriving Chinese luxury market is undergoing a transformation, fueled by the changing desires of a new generation of consumers. In recent times, Chinese consumers have become more discerning, valuing high-quality hard luxury items and viewing these purchases as a means of self-expression. This shift has paved the way for global luxury brands to thrive while also fostering the growth of home-grown Chinese brands that are now competing with and, in some cases, surpassing their foreign peers. In 2023, the hard luxury indust

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