As the yearly scramble for holiday shopping is underway, both Saskatchewan consumers and retailers are feeling the pinch. Adam Slobodzian, an assistant professor of marketing at the Edwards School of Business at USask, pointed out the many economic pressures that are affecting people’s spending. “We have inflation, which is making everyone’s grocery shopping a little more expensive, we have higher gas prices, interest rates and increased mortgage payments making things especially tough on consumers, especially during a holiday that is kind of financially straining for many families in Canada,” Slobodzian said. 0:48 Gi
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