SM Entertainment Unveils ‘First-of-its-Kind’ Partnership on New TV Format ...Middle East

SM Entertainment, the K-pop titan that’s home to NCT 127, Red Velvet, aespa and others, is throwing its clout behind a new TV format, a collaborative venture that unlocks the Korean company’s passage into the European market. Unveiled this week, SM Entertainment partners with the team at the newly-launched Moon&Back Media, for a “unique” talent show, for which its producers will find the next superstar boyband, and present it to TV audiences around the globe. Filming over six months, the cameras will follow the journey of an emerging band as they depart London in early 2024 “on the adventure of a lifetime,” with t

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