Four obstacles in the way of Africa fashion-sourcing hotspot realisation ...Middle East

The African continent exports textiles to the value of $15.5bn annually. A UNESCO analysis titled “The Fashion Sector in Africa: Trends, Challenges and Opportunities for Growth”, reveals as well as the African continent exporting textiles to the value of $15.5bn annually, it is a major producer of raw materials, with 37 out of 54 countries producing cotton. The UNESCO report reveals Made-in-Africa is trending, particularly among the continent’s youth and Africa is experiencing rapid growth in the digital sector, facilitating intra-

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