How Eyeliner Became a Symbol of Iranian Identity ...Middle East

Eyeliner has been a mainstay in the Western makeup kit for decades. The beauty staple is ubiquitous in our cultural landscape; this year alone, it was at the forefront of countless trends flaunted on runways, film, television, and especially on TikTok and Instagram. Yet, in Iran, the use of sormeh, a loose black powder with roots in Ancient Persia, has endured for centuries—despite the rising popularity of eyeliner. [time-brightcove not-tgx=”true”] Beyond being a potent beautifier for the eyes of many Iranian women, including those in the diaspora, the pigment carries great nostalgic and symbolic meaning, connecting them to their heritage and ancestral traditions. Amid the height

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