K-pop giant JYP Entertainment has signed a multi-year global strategic pact with Live Nation to produce tours for all artists on JYP’s roster, it was announced Monday (Nov. 13). Under the deal, Live Nation will produce tours for established JYP artists including TWICE, Stray Kids, iTZY, Xdinary Heroes (XH) and NMIXX as well as emerging talent. The new partnership formalizes and expands upon the companies’ existing relationship — as they’ve jointly promoted and produced tours over the last several years — while also expanding the global reach of JYP artists. Live Nation currently operates in more than 45 countries, acco
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