How French colonial advertising shaped the image of Tunisia ...Kuwait

Starting in the late 19th century, travel advertising emerged to entice Westerners from metropolises to explore overseas colonies. In this context, the travel art relationship between France and its former colony Tunisia offers an interesting viewpoint to examine how commercial advertising conveyed exotic depictions of distant lands and their inhabitants, and how this process reflected asymmetrical power dynamics and prejudice.  The inception of these travel campaigns was marked by French rail and maritime enterprises and the artists they employed who quickly established a thematic pattern for depicting a country or region. "These [artistic] representations depicted

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