They would first be introduced in 1949 as the automatic building brick, but it would take another decade or so, and a name change inspired by the Danish expression to “play well”, to start Lego’s rise to become the largest toy manufacturer in the world. And now the world’s largest Lego store will open in Sydney on Saturday. “This new store in Sydney has got attention from the Lego community globally,” said Richard Facioni from Alquemie Group, the shopping chain with the rights to sell Lego in Australia. “There’s over 10 million bricks in this store.” The worlds biggest Lego store will open in Sydney on Saturday. (Nine) The Pitt Street store holds more than 10 millio
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