More than two billion people worldwide use WhatsApp for messaging, customer service, organizing communities, and sharing news headlines. Now, increasingly, they can get those headlines straight from the source. At the end of September, the Financial Times launched its first WhatsApp Channel, for global markets news. The Meta-owned WhatsApp describes Channels, launched in beta over the summer and rolled out globally in September, as “a one-way broadcast tool for admins to send text, photos, videos, stickers, and polls.” The FT’s global markets channel, which sends out one free story a day, grew quickly, and on October 9, the FT launched a second channel, dedicated to news of the Israel-Hama
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