Douyin’s e-commerce clampdown: platform cancels controversial sales star Xinba ...Middle East

What Happened: Popular livestream anchor Xin Youzhi, known as Xinba and ‘sales king,’ was banned by Douyin at noon on November 2 for repeatedly publishing false information, insulting people, and provoking conflict on China’s version of TikTok, according to Chinese news outlet The Paper, which quoted people familiar with the issue. His Douyin account, operating under the identifier XYZI818 and boasting over 4.15 million fans, disappeared one hour after he had started a broadcast selling various goods.  On November 1, Xinba accused Douyin during a livestream of double standards, saying: “I don’t care about this platform, nor do I care about Douyin’s traffic. You can erase everything about me.

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