A photograph of the luminous championship trophy of the National Basketball Association. Bettmann Archive The NBA is going all out to get its fans to fall in love with its new In Season Tournament (Tournament) where the winner will be awarded the NBA Cup. Lots of folks are scratching their heads and wondering why the NBA is doing this. The reason is that the NBA is the best run and marketed sport organization in the world and at the forefront of innovation and there is a method to their madness. Creating the Tournament is a smart move and a low risk proposition other than the money spent marketing and promoting the Tournament. The league has simply converted regularly season games to Tour
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