CNN — Perhaps the most intense rivalry in distance running currently isn’t between two of the world’s top athletes, although it is being played out at major marathon races across the globe. When Ethiopian Tigst Assefa crossed the finish line of the Berlin Marathon six weeks ago in an astonishing two hours, 11 minutes, and 53 seconds – eviscerating the previous best time by more than two minutes – the bounds of possibility in women’s running over 26.2 miles were suddenly being adjusted. It was a ground-breaking victory not only for the Assefa, but also for Adidas – the company responsible for the sleek, platformed shoes on her fe
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