Korean skincare and beauty have walked alongside K-pop music in becoming global forces in their respective industries. Today, two fan-favorites from South Korea come together in a first-of-its-kind partnership. Billboard can exclusively reveal that Korean skincare innovators Dr.Jart+ has named boy band ENHYPEN as the brand’s first-ever global ambassador. Kicking off with a new campaign called “Supercharged repair, Cicapair” (referencing Dr.Jart+’s beloved Cicapair line known for utilizing Centella Asiatica Extract, or tiger grass, for soothing and improving damaged skin), ENHYPEN will not only star in a series of new v
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