Nielsen Renews Push to Use Amazon ‘Thursday Night Football’ Audience Data in National Ratings (EXCLUSIVE) ...Middle East

Nielsen appears to be trying to move forward with a new audience-measurement technology that many TV networks think still isn’t ready for primetime. The measurement giant in September backed off an effort to incorporate first-party data from Amazon in its study of the audience for the company’s streamcast of “Thursday Night Football.” The move would […]

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