HACKENSACK – How do you measure the impact of the biggest upset in NCAA Tournament history? At Fairleigh Dickinson University, after the men’s basketball team knocked off top-seeded Purdue in March, online apparel sales rose 327 percent over a six-month period. The college’s webpage, www.fdu.edu, received 1.3 million views the night of the game. The analytics firm First & First Consulting reported a whopping 4 billion social media impressions for FDU over the tourney’s first weekend. But the most tangible consequence can be found in the Rothman Center, where the Knights have a renovated locker room, a new court sporting a fresh logo, and the program’s first “team room” for meetings and fi
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