The retailer has rolled out a new technology upgrade designed to streamline one of the most common delays its Drive Up team members face, which will end up speeding up the order fulfillment process behind the scenes.
Target's solution was simple. The company added a feature to employees' handheld devices that allows them to unlock the doors with a tap while connected to the store's secure Wi-Fi network—no fumbling for keys required.
While saving roughly 30 seconds per trip may not sound like much, the impact quickly adds up. Target estimates the update will save more than 350,000 labor hours annually across its nearly 2,000 U.S. stores.
The update comes as Target invests billions into its stores
Many remodeled stores will feature expanded grocery departments, refreshed displays, upgraded checkout areas and larger spaces dedicated to Drive Up, Order Pickup, and Returns. Guests can also expect brighter layouts, updated signage, renovated restrooms and, in some locations, more energy-efficient lighting and refrigeration systems.
Related: Buc-ee's Announces 15 New Store Locations: Is One Opening Near You?
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