With every new social media platform comes a new wave of popular content creators: from Tumblr teens and Vine comedians to TikTok dancers and terminally online journalists on Twitter. Yet the history of web 2.0 has often focused on companies and their founders, rather than on the influencers and content creators—the people average users connect with and relate to in their day-to-day interactions.In her new book, Extremely Online: The Untold Story of Fame, Influence, and Power on the Internet, Taylor Lorenz argues that the source of almost every social media platform’s success is its own users. Beginning with journalist Josh Marshall, who founded an independent news organization that all star
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