China’s e-commerce slows down as celebrities turn to Xiaohongshu for ‘quiet selling’ ...Middle East

“The reason why you can’t use it now is not because you are not worthy, but because you haven’t discovered your greatest talent yet.” That’s what Taiwanese singer Annie Yi said as she introduced expensive skincare products in a recent livestream. Instead of justifying the thousand-plus yuan prices by emphasizing the scarcity of the ingredients — or worse, berating women for not having the financial means to afford the products, as Li Jiaqi did during his infamous livestream — she reminded viewers of their self-worth. Quiet selling, which describes this slower-paced, storytelling-oriented style of livestreaming, has gained traction in China this year. The trend is taking off just as the count

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