Subscribe to our Jing Beauty newsletter to get the latest news on China’s world of beauty and wellness. “Perfumery has always been very much the echo of the world,” says Frédéric Malle, founder of the fine fragrance label Editions de Parfums Frédéric Malle. A glance through the decades reveals how perfume has reflected evolving cultural norms. Revlon’s Charlie perfume, launched in 1973, spoke to the rise of the liberated working woman, while Calvin Klein’s soapy clean unisex fragrance CK One bottled 1990s minimalism. Revlon’s 1973 Charlie ad featuring Shelley Hack, the first model to wear pants in fragrance ads. Photo: Revlon And what does today’s perfume say about the state of the world? “T
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