IHG ‘Evolves’ Brand, Changing Traveler Demo ...Middle East

InterContinental Hotels & Resorts announced on Monday a brand evolution that re-positions the 470-plus property portfolio as a lifestyle brand with each hotel offering a “an experience-driven bespoke concept” that caters to upmarket travelers, including business travelers, according to IHG VP of global luxury and lifestyle brands Tom Rowntree.  Within InterContinental Hotels Group, IHG Hotels & Resorts is “developing a new service style and a program that meets the needs of the modern luxury consumer,” Rowntree told BTN. In addition to the lifestyle focus, the brand will incorporate celebrating guest “moments” and introduced the concept of “insider expertise” through a new concierge servic

Hence then, the article about ihg evolves brand changing traveler demo was published today ( Tuesday 10/10/2023 - 05:16 AM ) and is available on TOP world News today ( Middle East ) The editorial team at PressBee has edited and verified it, and it may have been modified, fully republished, or quoted. You can read and follow the updates of this news or article from its original source.

Read More Details
Finally We wish PressBee provided you with enough information of ( IHG ‘Evolves’ Brand, Changing Traveler Demo )

Also on site :

• Researchers let AI models run a simulated society. Claude was the safest—and Grok committed 180 crimes and went extinct within 4 days
• ‘We are not your piggy bank’ – US lawmaker to Zelensky
• Walmart's ‘Cute’ $12 Swim Shorts Are Stretchy, ‘Flattering,’ and Available in 19 Colors Ahead of Summer