Well before NFL star Tom Brady retired from professional football, his off-field legacy was beginning to take shape through a business that’s grown from a handful of people dedicated to optimizing the quarterback’s social media opportunities to a multidimensional creative studio with about 20 employees across the country. The company is called Shadow Lion, and it was founded in 2017 by a core team including Brady’s longtime manager Ben Rawitz, Jeff Fine (who happens to be Rawitz’s brother), and Gilad Haas who previously worked for Brady’s New England Patriots teammate Julian Edelman. The firm is one of a few celebrity founded marketing agencies — think: Ryan Reynolds’ Maximum Effort —
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