Set Jet: Disrupting luxury air travel  ...Middle East

Delta Airlines recently angered customers by making dramatic changes to its Skymiles and lounge access rules, to the point where Ed Bastian, Delta’s CEO, had to announce that some of the changes will be rolled back. I recently wrote a column on why Delta Airlines’s decision would most likely cost it significant brand equity and alienate its best clients. Despite the service getting worse — and I can testify to this as a Delta Diamond member for almost a decade and a million miler — the prices keep rising while the perks have been reduced. That is not what luxury travel should feel like. I recently traveled with my wife to Europe on Delta One, what should have been a luxury experience. But it

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