Fane Smeall is trying to make the ride last. He spends his workdays at Sk8 Skates, a shop on Main Street, surrounded by skateboards, snowboards and racks of clothes. He’s now surrounded by sales — a marathon of deals through the first weeks of October, promising discounts up to 70 per cent off. “Sk8 Skates is struggling,” the company wrote on social media. “We need your help to keep the shop alive.” It’s life or death for the 36-year-old business. Smeall figures many factors have contributed to the sales decline, including a cutback in customer spending amid a higher cost of living. “We… need a boost… to get through these next couple months,” he said. BROOK JONES
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