Breadcrumb Trail Links News Canada Dentsu Canada and The Culture Bureau teamed up on a study to help brands decode the shopping habits of Gen Z parents: ‘They want to be seen. They don’t want to be sold to’ Published Oct 06, 2023 • Last updated 25 minutes ago • 5 minute read Dentsu Canada CEO Stephen Kiely and Kasi Bruno, partner and co-founder of The Culture Bureau. Photo by Dentsu Canada; The Culture Bureau Article content Move over, Millennials. Generation Z is growing up and many are becoming parents, which will require a shift in marketing strategies. To help brands decode the shopping habits of Gen Z parents, Dentsu Canada and The Culture Bureau team
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