‘Unbelievable’: how Roland Emmerich’s 2012 broke Chinese box-office records ...Middle East

When Roland Emmerich’s end-of-the-world drama 2012 was released in 2009, the planet wasn’t the only thing that took a battering. The film, which stars John Cusack, Amanda Peet and Chiwetel Ejiofor, smashed box office records in China, raking in 460 million yuan to become what was then the biggest hit of all time. “It really is unbelievable,” Sony Pictures vice-president Jeff Blake told entertainment news magazine Variety. “It’s the biggest release for the film outside the United States. The infrastructure is really exploding in China.” Although it’s an unfortunate choice of words for a film featuring more than its fair share of exploding infrastructure, it’s hard to disagree. But just why

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