Presented by Viña del Mar Learn what goes on behind the scenes of crafting and sustaining a successful Latin music festival from the most successful festival producers in the world. Chris Den UijlIn the US when we launched Sueños, it was incredible feedback. We did 45,000 people per day, first year, and we had no idea what we were going to do. And we were just blown away. And to go into this year and see that grow. There’s a huge, huge need for consumption. But it’s completely different. We’re learning every single day that we need to challenge ourselves is, is that we don’t need to separate ourselves anymore from s
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