Biggest Latin Music Festival Producers Talk ‘The Art of the Festival’ at Billboard Latin Music Week ...Middle East

As Latin music continues to gain prominence worldwide, Latin music festivals have also been boosted globally in recent years. This was the topic of conversation at Monday’s (Oct. 2) The Art of the Festival panel at Billboard Latin Music Week — presented by Viña del Mar, the oldest and largest music festival in Latin America. Featuring Chris Den Uijl (co-founder of La Familia Presenta), John Frias (CEO, Frias Entertainment Group, Bésame Mucho Music Festival), Alfonso Lanza García (CCO of Primavera Sound, CEO, Vampire Studio), and Daniel Merino (producer of Festival Viña del Mar), the panelists discussed what makes a suc

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