Media Rating Council Grants Accreditation to iSpot Measurement Technology ...Middle East

The Media Rating Council has granted accreditation to audience-measurement technology backed by iSpot, one of a handful of start-up companies that have been vying for months to compete more directly with Nielsen. The MRC, an independent industry organization that scrutinizes various measurement methodologies, has accredited iSpot technology that identifies, verifies and tracks national TV ad […]

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