Meta held the second edition of its annual global ‘Conversations’ conference in Mumbai on 20 September, which outlined the company’s plans for leading the shift in ‘conversational commerce’ and also delved into the next chapter of evolution in business messaging on WhatsApp. Addressing the gathering virtually, Mark Zuckerberg, founder, chairperson and CEO of Meta discussed why messaging is such a big opportunity for businesses big and small. Referring to India as ‘a country that’s at the forefront across different aspects, he said, “India is leading the world in terms of how people and businesses have embraced messaging as the better way to get things done.” “We have continue
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