Holiday makeup collections tend to have a lot of glitter, sparkle and bright red lipstick shades—things you may use only during the festive season. But the Jones Road holiday collection, which launched Nov. 5, has four limited-edition pieces with colors you’ll likely wear every day: pinks, browns and soft golds.
The shimmer in the kits is also more grown-up than your typical holiday launch, which is important if you’ve noticed that sparkle can settle into fine lines. The kits range from just $32-$66 for multiple products and everything arrives boxed and ready for gifting.
The lineup covers lips, eyes and cheeks: a trio of sheer tinted lip balms, a three-piece kit in the brand’s “Pinky Bronze” shade, a four-pan eyeshadow palette and a sheer cream highlighter.
Makeup artist Bobbi Brown founded Jones Road in 2020 on the idea that makeup should look natural and skin should look like skin, and she has advised women over 50 with dry skin to skip powder foundation in favor of formulas that add moisture.
This year’s holiday offering is built on reissues—each piece is an updated take on a past limited edition that customers have asked the brand to bring back, and one has an origin story that predates the company itself. Keep reading for all of the details.
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Jones Road Holiday Collection 2026 at a Glance
Best for Low-Maintenance Lips: The Lip Trio, $48 Best All-in-One Set: The Pinky Bronze Kit 2.0, $66 Best for Everyday Eyes: The Eyeshadow Quad, $35 Best Subtle Glow Under $35: The Illuminator, $32The Lip Trio Brings Back Batch 18
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Shop It at Jones RoadThe Lip Trio ($48) is the piece with the backstory. Before Jones Road existed, Brown had a chemist mix a sheer pinky-brown lip balm, then handed it out to trick-or-treaters in Montclair, New Jersey, on Halloween 2020, Brown tells Parade. She named it Batch 18 after her address. It didn’t go on sale until 2025, when it was included in the limited-edition Bobbi Kit 5.0.
Now it’s back alongside two new shades of the same formula:
Batch 14: a soft rosy pink with gold shimmer Batch 18: a warm pinky brown with low shimmer Batch 22: a deep aubergine with monochromatic shimmer“Batch 18 has always looked good on everybody, which is rare for a lip,” Brown said on the Jones Road website.
All three minis are sheer and buildable, and the formula includes castor seed oil, shea butter and jojoba seed oil to hydrate. The brand also suggests tapping the color onto cheeks. But if mint bothers your skin, note that peppermint oil and menthol are on the ingredient list.
The Pinky Bronze Kit 2.0 Adds a New Highlighting Stick
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Shop It at Jones RoadThe Pinky Bronze Kit 2.0 ($66) puts one shade, a warm pinky brown the brand calls its cult favorite, into three products for eyes, cheeks and lips. Jones Road lists the kit as a $90 value.
The original Pinky Bronze Kit paired Just A Sec eyeshadow, The Bronzer and Cool Gloss. This version swaps in different formulas:
Highlighting Stick: new, and sold only in this kit. The brand describes the finish as glass-like and suggests it for cheeks, brow bones or the bridge of the nose. The Eyeshadow Stick: a cream shadow you can blend with a finger Lip Recharge: a glossy tinted lip balmBrown described the shade on the Jones Road website as “warm and pink and brown all at once.” The brand says it works on skin tones from pale to dark but shows up differently on each, looking more like a bronzer on some people and more like a blush on others.
For mature lids, the eyeshadow stick works brilliantly—cream shadow tends to work better than powder because a powder can settle into fine lines.
All three Pinky Bronze shades are exclusive to the kit, so you can’t buy the highlighting stick on its own.
Related: Women Over 50 Don’t Have To Give Up Shimmery Eyeshadow—Here’s How To Wear It, According to Makeup Artists
The Eyeshadow Quad Comes in 2 Palettes
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Shop It at Jones RoadThe Eyeshadow Quad ($35) holds four powder shadows chosen to work together, in the same talc-free formula as the brand’s single shadow, The Best Eyeshadow. There are two palettes:
Just Browns: Cream, Toffee, Brown Quartz and Dark Brown. One shade has shimmer and three are matte. Live A Little: Cream, Opal Quartz, Champagne Quartz and Chocolate. Two shades have shimmer and two are matte.“Four shades that already go together. That’s the whole idea,” Brown said on the product page.
Jones Road recommends the lightest shade across the lid, the mid-tones in the crease and the darkest along the lash line. The palettes are dermatologist tested and safe for sensitive skin, according to the brand’s press materials.
These are powders, and some makeup artists prefer cream shadow on mature lids.
Related: The Best Makeup Trick for Hooded Eyes, According to Bobbi Brown
The Illuminator Made for People Who Avoid Shimmer
Jones Road
Shop It at Jones RoadThe Illuminator ($32) is a sheer cream highlighter in a compact, and it’s the least expensive way into the collection. It first appeared in the brand’s 2024 Lip and Cheek Palette and came back in the Bobbi Kit 5.0, according to Jones Road. Now it’s sold on its own.
“It’s illumination for the shimmer-averse,” Brown said on the product page.
The formula pairs jojoba seed oil and shea butter with finely milled mica, which the brand says gives an iridescent finish instead of a glittery one. You can tap it on cheekbones or the bridge of the nose, or apply it all over as a base under foundation. Compared with Miracle Balm, Jones Road says The Illuminator is sheerer and adds light more than color.
It comes in four shades:
Pearl (new): a sheer pearl for pale to medium skin tones Baby Pink: a cool pink for pale to medium skin tones Champagne (new): a soft neutral gold for pale to medium skin tones Golden Bronze: a warm gold with bronze depth for medium to deep skin tonesEach compact holds 4 grams and comes in a box designed to hang on a tree as an ornament.
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What to Know Before You Buy
Don’t wait for a sale. Jones Road says the holiday collection is excluded from sitewide sales and promotional discounts, so Black Friday won’t bring the prices down. It’s limited edition. The brand says the new shades are available only for the holiday season or while supplies last, and it hasn’t committed to adding any of them to the permanent line. Returns are allowed. The products can be returned within 30 days of delivery or exchanged within 45 days, according to the brand. Shipping is free over $55 in the U.S. That means the Pinky Bronze Kit 2.0 ships free on its own, while the other three need a second item to qualify. You can shop in person. The collection is sold at jonesroadbeauty.com, Jones Road stores and Liberty London.Up Next:
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