Research shows that 70-80% of companies fail to execute their strategies. A key factor behind this failure is that 95% of employees do not understand the business strategy or how their role contributes to the business’s success. This is a critical problem, given that up to 90% of company value is represented through intangible assets held in people’s thoughts, experience, and expertise. Indeed, in a world characterized by climate emergency, ecological degradation, biodiversity loss, and rising social inequity, it is imperative that businesses deliver transformational strategies that integrate both financial and non-financial capital into their decision-making and demonstrate positive susta
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