How companies can be more clear — and credible — with their climate pledges | GreenBiz ...Middle East

We’ve all heard of greenwashing — the practice of making a company look more environmentally friendly than it actually is, through clever marketing campaigns. But what about greenhushing? It’s a growing practice — on the other end of the spectrum — that’s posing a significant problem for climate progress. With greenhushing, companies hesitate or altogether decline to disclose their decarbonization efforts, for fear of criticism or backlash. “Greenhushing is way more harmful than greenwashing,” said Michelle Li, founder of Clever Carbon and Women and Climate, speaking at the GreenBiz NetZero conference last week. It’s a surprisingly prominent problem, even among companies doing some of the

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