Loud and Live founder and CEO Nelson Albareda has always carried tropical music in general and salsa in particular, deep inside him. A die-hard fan of Cuban salsero Willy Chirino, he also worked closely with salsa queen Celia Cruz and, through Loud and Live, represents the Celia Cruz estate today. Now, Albareda is on a quest to elevate and grow the music with which he started his career. As he’s been saying for months, tropical music is having a moment. This week, via his powerhouse promotion and entertainment company, Albareda put his money where his mouth is and signed an exclusive booking agreement with developing s
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