AI runways, digital fashion showcases, and augmented reality try-ons: Web3 seeks to reignite buzz at New York Fashion Week ...Middle East

This time last year, brands went all-in, guns blazing, into Web3 for New York Fashion Week (NYFW). This Spring/Summer 2024 season, however, it’s a different story.  During the peak of the non-fungible token (NFT) hype last year, brands like Tommy Hilfiger and Vivienne Tam were quick to tap the cultural relevance of Web3 for fashion month, demonstrating the potential of innovation and diversifying the runway. While the rush to capitalize on hype also resulted in some lackluster outcomes – the most notable being Afterpay’s disappointing NYFW Key project – it was a promising glimmer of hope for the future of fashion week and the emerging digital world.  But following 2022’s NFT market crash, li

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