Lacoste lands in Aranya to mark brand’s 90th anniversary ...Middle East

Overview French luxury sportswear brand Lacoste’s themed activation, rolled out this year to mark its 90th anniversary, has landed in Aranya, a coastal city in northern Hebei province’s Qinghuangdao known for its cultural and artistic programs.  After visiting cities including Seoul, São Paulo, Tokyo, and New York, Lacoste transformed the Aranya community into “Lacoste City” from September 6 to today.  The brand took over landmark locations like clay tennis courts, hard tennis courts, the Lonely Library, sports multi-brand store Doe, and Bar Lotus, where visitors explored the French sporty lifestyle as they followed the “Lacoste City” map guide.  On September 7, Lacoste hosted a mini tennis

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