Roc Nation veteran Ty-Ty Smith and London-based musician and A&R executive Shabz Naqvi have joined with Universal Music to form a new label venture dedicated to Desi Trill, a new genre that incorporates South Asian music with hip-hop. UMG said the first release from the label, called Desi Trill Music, will arrive next month with label chief Lucian Grainge’s blessing. “Having worked with Ty-Ty for many years, I know we share a passion for discovery and artist development, and I am excited to watch how he and Shabz influence culture around the world with this exciting new sound,” he said. Smith got his start at Marc
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