Gracenote, a unit of Nielsen known for providing entertainment metadata and content IDs, on Tuesday unveiled a new offering to help content companies get their Free Ad-Supported Streaming (FAST) channels and programming distributed by major streaming platforms more easily. The FAST Program, which promises to “streamline” FAST initiatives, was announced at the International Broadcasting Convention (IBC) in Amsterdam. “Leveraging advanced data enrichment services, the Gracenote FAST Program will help Gracenote customers accelerate time-to-market for their FAST offerings just as they become increasingly important to their overall content monetization strategies,” the company said. “No lon
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