CEO Sasan Goodarz Intuit live-stream Intuit recently announced a major enhancement to its product suite—an AI-driven helper called Intuit Assist. The company is deploying this functionality to its 100 million customers to offer personalized smart recommendations across QuickBooks, TurboTax, Credit Karma and Mailchimp. The financial technology giant rightly says that Intuit Assist brings enterprise-grade generative AI (GAI) to its core audience of small businesses and consumers. Our analysts and I have tracked no less that 100 tech company Generative AI announcements, and it is apparent who was surprised and who wasn’t. As we saw with “cloud-washing” some companies are “AI-washing”. This i
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