In a recent press interview, Eric Sjöden, senior advisor for international affairs at l’Autorité Nationale des Jeux (ANJ), France’s gambling regulator, underlined that the authorities must develop a closer relationship with operators in the market for the benefit of the players. The Excessive Advertising Issue The gambling market in France was in turmoil following one of the biggest competitions in European football, the 2020 UEFA European Championship which was eventually held in 2021 due to the novel coronavirus pandemic. That competition saw most operators in France engage in a frenzy of advertising, which prompted ANJ to crack down on gambling marketing. In 2022 ANJ made significant mo
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