What’s the beef? British farmers rail against Tesco’s VEGAN advert, but supermarkets have been squeezing them for years ...News

A new pro-vegan advertisement from UK retail giant Tesco has British farmers up in arms. But changing trends, falling profits, and supermarkets themselves have been threatening the industry for years. “Daddy, I don’t want to eat animals anymore,” says a schoolgirl in Tesco’s new advertisement, entitled ‘Carl’s All-Change Casserole’. Being the loving father that he is, Carl swaps the sausages in his signature dish for plant-based substitutes, and the family is happy again, thanks to Tesco’s ‘Plant Chef Range’. The National Farmers’ Union has objected to the ad, claiming it is “demonizing m

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