The perfect fit: AI emerges as answer to fashion’s sizing conundrum ...Middle East

Alongside its vast design potential and ability to streamline garment production, generative artificial intelligence is poised to fix one of fashion’s long-standing challenges, inconsistent sizing, and reduce return rates and boost conversions in the process. Today, the majority of clothing is produced using run-of-the-mill, yet highly convenient, manufacturing models. Though consumers like the convenience of online clothes shopping, they don’t like the erratic sizing this approach produces. Subsequently, they yearn for a more tailored, hyper-personalized retail experience.  “AI-powered experiences will mean personal stylists and shoppers will no longer be reserved for the uber-wealthy. Data

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