Matt Efford has been involved with his family’s printing business since he was a child. (Submitted by Matt Efford) For a St. John’s firefighter, a new book-printing venture is all part of the family business. Matt Efford recently launched printing broker Print N.L. as an option for authors looking to self-publish their books. The book orders will be printed by his father George Efford’s printing business, Modern Printing Group, he told CBC News in a recent interview. “We thought that book publishing was a lost art. But just like bell-bottom jeans, it comes back,” Efford said. “And we wanted to be able to be that service for — and rejuvenate that service for — the writer
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