Sporting events deploy Web3 tech & Gentle Monster taps the gaming market ...Middle East

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2023 has been the year of the sports and fashion gold rush. From Formula One becoming an unlikely frontrunner in the luxury fashion race to Thom Browne suiting and booting the NBA, the sport industry’s style evolution has been exciting to watch unfold.    This week, Tiffany & Co. joined the playing field at the US Open Tennis championships by launching augmented reality (AR) powered mirrors. Alongside the likes of Tommy Hilfiger, JD Sports, and Coach, these interactive installations have become a key marketing vehicle for engaging new audiences and bringing the fun back into fashion. In other news, while everyone has come to know the infamous Bored Ape Yacht Club NFT project, its female-iden

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