Packaging innovation comes in all shapes, sizes, and materials. Sometimes it also has a way of surfacing in out-of-the-way and unexpected places. Like the Lofoten Archipelago, a remote and incredibly beautiful part of Norway that juts out into the Norwegian Sea way up in the northwest corner of the country. That’s where Angelita Eriksen and Tamara Singer co-founded Lofoten Seaweed back in 2016. How did this small startup become a first adopter of a new packaging technology? It goes something like this. Eriksen was born in a small fishing village in Lofoten, so she knows the Arctic waters and coastline. Singer grew up in New Zealand, where, thanks to her Japanese mother, both algae and seaw
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