Adidas x Bape rewrite the streetwear playbook. Plus, the MET brings art history to Roblox ...Middle East

Rewriting the rules of fashion’s playbook is a risk that few dare to take. But when you’re a player as big as Adidas, it’s easy work. This week, the sportswear behemoth ripped up the sneaker drop blueprint in favor of a new non-fungible token (NFT) powered auction format, as it continues to march to the beat of its own drum in Web3.  In other news, Lululemon is the latest label to harness the cultural clout of virtual storefronts. The athleisure titan teamed up with virtual retail platform Emperia for the launch, a company whose brand partnership roster is expanding rapidly. As immersive shopping experiences continue to gain traction, the next era of retail looks to be rooted in interaction,

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