Scents of style: China’s 2023 boom in luxury home fragrances ...Middle East

Interior fragrances have become must-have accessories for trendy Chinese luxury shoppers.  Home scent sales climbed during the pandemic when citizens stuck inside spent more on home fragrance to elevate their abodes. The market is expected to exceed $4 billion by 2025, according to Toubao Research Institute.  Many concept stores and brand flagships in major cities across China now showcase candles, essential oils, diffusers, and even potpourri. This year, key lifestyle trends include self-care, simplified lifestyles and hyperlocalization, according to the Xiaohongshu platform.  Global brands go local With global borders open again, Western fragrance makers are taking an interest in Chinese c

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